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Modash

Ten years ago, if someone said to you, “Content creators for me were kind of the beacon of hope; they were the people I looked up to,” you’d pause for a second before asking, “What’s a content creator?” But social media...

Ubiquitous

While TikTok had reached “most downloaded app” status by 2018, it wasn’t until 2020 when the social network really became enmeshed in our cultural fabric. TikTok was a major way that people connected during the pandemic as...

InsightIQ

Overview The world of influencer marketing is awash with platforms of all kinds: There are influencer marketplaces, influencer relationship platforms, analytics platforms, and end-to-end suites that cover just about everything. What the...

Skeepers

Overview Influencer marketing, for all its 21st century bells and whistles, is just a more advanced, programmatic form of word-of-mouth marketing. Word-of-mouth marketing, of course, is just a more programmatic version of actual...

Kitly Business

Overview After 12 years in the military, Anthony Richardson developed something of a workout routine. He also developed a business idea based on that workout routine, and went right to work launching it after becoming a civilian once...

Brandwatch Influencer Marketing Software

In a world where algorithms reign supreme, there's a vibrant conversation about their role in pairing influencers with brands. Some argue for a more human, relationship-centered approach, and platforms like Brandwatch emerge as shining...

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