What criteria should I use to evaluate creative agencies in Atlanta?

Look for agencies with a strong portfolio of work, experience in your industry, a range of services such as SEO, content marketing, and advertising, transparent pricing, and positive client reviews.

What specific services can I expect from a creative agency in Atlanta?

Look for agencies with a strong portfolio of work, experience in your industry, a range of services such as SEO, content marketing, and advertising, transparent pricing, and positive client reviews.

Why should I consider a local creative agency over a national one?

Look for agencies with a strong portfolio of work, experience in your industry, a range of services such as SEO, content marketing, and advertising, transparent pricing, and positive client reviews.

Best Digital Marketing Agencies in California 2024

key marketing terms</a> feature more than others. For example, in 2023 it was AI. Having a solid understanding of these digital marketing terms will enable you to create a digital marketing campaign that’s both relevant and effective. \r\nInstead of rehashing the basic marketing terms, here’s an overview of advanced digital marketing terms currently having an impact on the marketing industry. As many of these terms are more advanced, the explanations are more detailed, and, where possible, illustrated with an example. \r\n<hr>\r\n<h3 dir=\"ltr\">List of Marketing Terms to Know in 2024:</h3>\r\n<h2 dir=\"ltr\" role=\"presentation\">1. Account-based marketing (ABM)</h2>\r\nWith <a href=https://influencermarketinghub.com/"/account-based-marketing//">account-based marketing</a>, businesses focus their attention on specific, high-value accounts and find best-fit accounts. It’s a strategic, highly targeted approach that requires collaboration between your marketing and sales teams. Together, these two teams pick a few key accounts and will then target specific individuals within each account by sharing content tailored for these individuals.\r\nAll in all, it’s better suited for companies targeting enterprise clients.  \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">2. Artificial intelligence (AI) in marketing</h2>\r\nLoosely defined, artificial intelligence refers to technology that enables machines to simulate human behavior. It can be applied to marketing to automate many of the decision-making processes and to process loads of data. This way, digital marketers can streamline and improve their targeting approaches, scale their campaigns, and reduce costs. \r\nThe most popular <a href=https://influencermarketinghub.com/"/what-is-ai-marketing//">use cases for AI in marketing</a> include:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/exrcAOMXF6gAKnT7ig0GvOppRZac1xsE0sNqtsXYLEynCtMHqTT75H_QK3lR3KA-Dh5yjD9vrgbPRwUrKcrT6OLvUcWK4hS5vDsbR-nRQbYMdzfjv0hhCQtDh-vc2j6K6aFKGvDRtY8Reyj4jFY3vQc/" border=\"0\" alt=\"cases of AI in marketing\" width=\"624\" height=\"320\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Content creation</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAd targeting\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nMarketing automation\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPersonalization\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nChatbots\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPredictive analytics\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nVoice search optimization\r\n</li>\r\n</ul>\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">3. Blockchain for marketing</h2>\r\nTo put it simply, blockchain for marketing refers to how blockchain technology is being integrated into digital marketing. It’s currently being used for transparency, security, and data protection. \r\nIt can, for example, be used to verify influencers’ performance, simplify how affiliates get paid, and expand the possibilities of loyalty programs. Brands can, for example, use blockchain to create tokens that represent rewards or loyalty points. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">4. Click-through rate (CTR)</h2>\r\n<a href=https://influencermarketinghub.com/"/glossary/ctr-click-through-rate//">Click-through rate</a> (aka CTR) tells marketers the ratio of clicks a digital ad generated in relation to the number of impressions (each time the ad was shown online). It’s often used when evaluating the success of a pay-per-click (PPC) marketing campaign, but can also be used for measuring the effectiveness of calls to action on your landing page or hyperlinks inserted in an email newsletter, for example.   \r\nHere’s the formula for calculating the CTR:\r\nNumber of clicks ÷ Number of impressions × 100\r\nIt’s expressed as a percentage. The higher the percentage, the more likely that your target audience likes the type of content that you share. \r\nWhen measuring CTR, it’s crucial that you analyze it in terms of the industry benchmarks. For example, the average CTR for search ads in the entertainment industry is just below 12%, according to <a href=https://influencermarketinghub.com/"https://www.wordstream.com/online-advertising-benchmarks/">WordStream’s 2023 Search Advertising Benchmarks</a>. However, for the legal industry it’s only 4.76%. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">5. Conversion rate optimization (CRO)</h2>\r\nConversion rate optimization refers to strategies used with the goal of getting more visitors to complete a desired action on your website. Tactics that are commonly used include: \r\n<ul>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nTailoring the message to your audience\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nCompleting A/B testing\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nUsing various, clear calls to action\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nImproving the page load time\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nOptimizing the website for mobile devices\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nEnhancing the website’s navigation\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAdding a search functionality to the website\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nIn the case of eCommerce websites, simplifying the checkout process\r\n</li>\r\n</ul>\r\nThe desired action doesn’t necessarily need to be to complete a purchase, but can also include actions like requesting a free trial/demo, creating an account, or joining an email marketing list. Ultimately, growing the percentage of leads will also have a positive effect on your bottom line. Aside from more sales and quality leads, it also helps to improve the website’s user experience. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">6. Customer lifetime value (CLV)</h2>\r\n<a href=https://influencermarketinghub.com/"/glossary/customer-lifetime-value//">Customer lifetime value</a> is used to measure the overall expected worth of a customer to your company. So, instead of basing a customer’s value on a single transaction, you’ll consider their entire transaction history with your business. \r\nKnowing this statistic will help you to budget more accurately. It takes into account other related numbers like customer acquisition costs (CAC), current sales, marketing costs, operational expenses, and manufacturing costs. \r\nHere’s the formula for calculating the CLV:\r\nAverage sale value × number of transactions per year × expected retention period in years × profit margin\r\nAs you’ll need quite a few numbers, calculating your CLV is challenging, especially for larger companies. That being said, considering that it’s more affordable to keep current customers than to win over new ones, focusing on how you can improve your CLV will pay off. Basically, you want to maximize the worth of current customers and tracking your CLV will tell you how well you’re doing that. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">7. Customer journey</h2>\r\nThe customer journey refers to the actions/steps that customers complete prior to and after completing a purchase. It provides useful information about customer interactions with your brand and the likelihood that they’ll become loyal customers. Without mapping out these steps, businesses can’t create a marketing funnel. \r\nDepending on your business goals, you’ll typically include the following stages/phases in your customer journey:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/wpeRxoFgebiNvxZaqp-dz2VV0ZiSQccFew-dQbouNrubHglB_CDiwbdZi59w8xmhJvkcPi8nh1tnbP5NQyfN1FkgDlQoHxV1rN5ycBnk8-_Up96wUafuo1piocMrXbqKsQyLDpLwZSP4xR-zKK8bbQk/" border=\"0\" alt=\"customer jorney stages\" width=\"624\" height=\"331\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Awareness</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAcquisition\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nOnboarding\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nEngagement\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAdvocacy\r\n</li>\r\n</ul>\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">8. Customer acquisition costs (CAC)</h2>\r\nCustomer acquisition cost refers to the costs involved to acquire a new customer over a specific period. It typically includes all the marketing cost as well as total sales cost such as employees’ salaries, ad spend, and subscriptions for marketing tools.  \r\nHere’s the formula for calculating this important business metric:\r\n(Total marketing expenses + sales expenses for a specific period of time) ÷ (the number of new customers acquired during that same period)\r\nTo make sense of this number, you’ll have to view it in light of your industry. The average CAC differs from one industry to the next. For example, the <a href=https://influencermarketinghub.com/"https://firstpagesage.com/reports/average-cac-by-industry-b2c-edition//">average organic CAC</a> for the eCommerce industry is $68, while for SaaS it’s double at $135. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">9. Dynamic content</h2>\r\nDynamic content (also called adaptive content) is media, messages, and features that change based on the viewer’s data to create a more personalized experience. Data that’s typically used for determining which elements to show include demographics, past interactions with the brand, and real-time behavioral data. \r\nIt’s commonly used in emails and on websites. For example, when it’s used for email marketing, you can for example create a content block that shares a promo code with only certain subscribers.\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">10. Inbound marketing</h2>\r\n<a href=https://influencermarketinghub.com/"/glossary/inbound-marketing//">Inbound marketing</a> is a strategy that concentrates on creating experiences and moments that will draw your audience to your brand. It’s typically done by creating and sharing valuable content.\r\nThe strategies can be divided into three categories: \r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/lYF3uDvnXQn53p_aB3vO6a6wKmDksYx5sz7Vw_gib2GyQjBH1t3v89KYL1rdBElVWikofPP1j7GAaTxcfINUfstliHybHFuRpD4axe-5hXg_mr9023322YFKTzw5Q9nsBKdcb8mu5Xp4ktLyXd3Zrqs/" border=\"0\" alt=\"inbound marketing strategies\" width=\"624\" height=\"663\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Attract</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nEngage\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nDelight \r\n</li>\r\n</ul>\r\nAttracting strategies generally include blog posts, customer testimonials, social media posts, and case studies. \r\nEngagement strategies focus on communicating with your leads and customers in such a way that they want to have a long-term relationship with your brand. \r\nDelighting strategies are used to offer post-sale support and keep your customers happy. Customer feedback forms and satisfaction surveys are two examples of content that can be used to delight customers. \r\n<hr>\r\n<h2>11. Influencer marketing platforms</h2>\r\nAn influencer marketing platform offers end-to-end solutions to help manage relationships between influencers and brands/agencies. The platform typically has a substantial database of influencers across various verticals. Some influencer marketing platforms restrict this database to their own opt-in influencer network. Whichever approach the platform takes, brands can use filters to sort the results so that they find the most relevant influencers. \r\nIn addition to assisting with influencer search, the <a href=https://influencermarketinghub.com/"/top-influencer-marketing-platforms//">top influencer marketing platforms</a> typically also include tools and features for:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/7PWEFqXW4TKZLfh3vzcnnJz0vykY4eyxTCF3Y8k3_QfrM1DMq50KL0NkZyaKxGiJNhD8xyRaSJPpLeocEJkMacr8CjlVAxEkc1ofDdQJ6-HMHypMJy31yjFr1tpfj3t7dVMUasVMpr_iHqfyY3FMUXs/" border=\"0\" alt=\"influencer marketing platforms features\" width=\"624\" height=\"673\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Communication</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nContent approvals\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nCampaign tracking\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nCampaign performance analysis\r\n</li>\r\n</ul>\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">12. Interactive content</h2>\r\nInteractive content encourages readers to engage with the content instead of simply consuming it passively. For example, it could be to include a calculator in a blog post like we’ve done by sharing our <a href=https://influencermarketinghub.com/"/tiktok-money-calculator//">TikTok Money Calculator for estimating potential earnings</a> in a blog post that shares TikTok marketing tips. \r\nPerhaps it’s better understood by defining what it’s not. Interactive content is not a static tweet or Facebook post. \r\nInstead, interactive content is:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/hmkHmCDX8CZzA2kf5KxAwakRzTbyy7pU4qGOMuCpd8EYw8_nRsXhnIlXL27rd8YwtzCRLq4ub3Dlv_EBPIU7o2jS5Lx0NhMk6I5qKYZvYSZfgOz56PVNWMLHrQzNU8Q4kWMJF_2d5pWmZojAxeMnr8I/" border=\"0\" alt=\"types of interactive content formats\" width=\"624\" height=\"329\">\r\n<ul>\r\n<li>Calculators</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nConfigurators\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAssessments\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nQuizzes\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPolls\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nGames\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nSurveys\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nInteractive infographics\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPhotos and videos that give a 360-degree view\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nContent wizards\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nAR filters\r\n</li>\r\n</ul>\r\nIncluding interactive content is one of the <a href=https://influencermarketinghub.com/"/content-marketing-trends//">popular content marketing trends</a> and can do wonders for brand engagement. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">13. Lookalike audience</h2>\r\nA lookalike audience is a feature to help with marketing on Meta platforms. It’s an advertising targeting tool that you can use to reach new audiences that will likely find your business relevant. A lookalike audience shares similar traits to your current customers.\r\nMeta will use details like interests and demographics from your source audience (e.g. your page fans) to find your lookalike audience. For best impact, your source audience should have at least 1,000 of your best customers of which 100 must come from the same country.   \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">14. Marketing funnel</h2>\r\nA <a href=https://influencermarketinghub.com/"/glossary/marketing-funnel//">marketing funnel</a> refers to the customer’s journey with a brand. It’s used to visualize the process needed to convert leads into customers. It typically includes the following stages:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/Gk0PU2gdhzCJaa75oOobiVbEZPjajd_WSw_TdZKjfHgI9Dia8W2beK28DxKux00ve1YMjZzbaz-HOf_g0ylVah7lFiZZI-fF8mLuGf0dbYLvkosxO9vUZyvbVI-0m1jZdpYG_1WNRd3S-nZMNBLrDXo/" border=\"0\" alt=\"marketing funnel stages\" width=\"624\" height=\"681\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Awareness</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nInterest\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nConsideration\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nIntent\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nEvaluation\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPurchase\r\n</li>\r\n</ul>\r\nIt’s referred to as a funnel because marketing teams start by gathering many leads. They’ll then nurture these leads through the purchasing decision to reduce the number of leads in each stage. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">15. Multi-channel attribution</h2>\r\nMulti-channel attribution refers to the process of identifying the different touchpoints in the customer journey that results in conversion. This way, marketing teams can work out a realistic conversion number for the different marketing channels used and uncover which channels drive the best conversions and adjust their marketing strategies and budgets accordingly. It will also give you a better understanding of your customers’ journeys. \r\nDepending on the attribution model used, you can either attribute the conversion to the first click or last click. However, for more accurate results, it’s recommended that you use a multi-touch attribution model. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">16. Native advertising</h2>\r\nNative advertising refers to paid ads that adjust to its environment so that it will blend in with the platform on which it’s published to create a seamless user experience. It achieves this by matching the look, feel and function so much so that the ads don’t actually look like advertisements. The only way that you’ll probably spot that it’s an ad is by its disclaimer. \r\nNative ads can take on various formats such as:\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/L70lX51Glt_hnMDUrsqmGCiBws2ksF_TN5_j3vQHC5O1qI_tJgw4quWINx0q3RnPi3FaUEt4CVrG49BBImwhvQEJEeXFnSIrxNZ5Mg7qABbrPzln42voC7-bagoPIUtk1BAvH4TN3qQL62YLY98hsWg/" border=\"0\" alt=\"native ads formats\" width=\"624\" height=\"657\">\r\n<ul>\r\n<li dir=\"ltr\" role=\"presentation\">Sponsored content </li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nRecommended content on websites \r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nIn-feed ads\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nPromoted listings\r\n</li>\r\n</ul>\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">17. Omnichannel marketing</h2>\r\n<a href=https://influencermarketinghub.com/"/what-is-omnichannel-marketing//">Omnichannel marketing</a> uses customers’ needs to create a personalized message across traditional media and newer digital marketing channels. The customer - and not the brand - is at the center. Compared to multichannel marketing, it involves a higher degree of personalization. \r\nWhen adopting omnichannel marketing, brands will create a unified customer experience across all their marketing channels so that audiences always enjoy a consistent experience irrespective of which channel they’re using to interact with the brand. \r\nIt requires that brands clearly integrate their marketing efforts across the different channels used. For example, if you’re using paid ads, you won’t place identical ads on Facebook and Instagram, for example. However, it will still be clear to the audience that although these ads aren’t identical they form part of the same campaign. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">18. Predictive analytics</h2>\r\nAs the term suggests, predictive analytics involves using historical data to predict trends and future events. Using these forecasts, businesses are better equipped to spot opportunities and risks and make strategic decisions. \r\nMarketing departments often use it for: \r\n<ul>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nBehavioral targeting \r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nForecasting sales trends for specific times of the year \r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nConversion potential\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nIdentifying unhappy customers\r\n</li>\r\n<li dir=\"ltr\" aria-level=\"1\">\r\nCross-selling strategies \r\n</li>\r\n</ul>\r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">19. Programmatic advertising</h2>\r\n<a href=https://influencermarketinghub.com/"/programmatic-advertising//">Programmatic advertising</a> is similar to media buying. The main difference is that it uses automation and algorithmic tools for buying ads and selling ad space in real time. This way, it can ensure that the right audience sees the ad at the right time via the right channel for the best price. \r\nIt’s used by various websites including the likes of Facebook, YouTube, and Google. Businesses can get their ads in front of their target audience much faster, while audiences will see fewer irrelevant ads, making it a win-win for all involved. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">20. Sentiment analysis</h2>\r\n<a href=https://influencermarketinghub.com/"/glossary/sentiment-analysis//">Sentiment analysis</a> is a machine learning technique that’s used in digital marketing, especially in social media marketing, to detect positive, neutral, or negative opinions. Businesses use it to understand their customers’ thoughts and feelings to tailor their services, products and customer service to meet their audience’s needs. \r\nIt’s also a great way to sort massive quantities of data. From reviews to forums to short social media comments to long-form blog posts, <a href=https://influencermarketinghub.com/"/best-sentiment-analysis-tools//">sentiment analysis tools</a> can analyze various types of online content to assess the quality of brand mentions. \r\n<hr>\r\n<h2 dir=\"ltr\" role=\"presentation\">21. Voice search optimization</h2>\r\nThe goal of voice search optimization is to boost your brand’s online presence for voice search queries so that your content gets selected by Siri, Alexa, and other voice assistants. Voice searches are generally more conversational. It’s typically phrased as a question or complete sentence, meaning that these queries will also be longer than text-based searches. \r\nWhen <a href=https://influencermarketinghub.com/"/voice-search-optimization//">optimizing for voice searches</a>, you’ll typically use long, conversational keywords and prioritize local SEO. This means that your keyword strategy will focus more on using location-specific keywords like including nearby landmarks and the term “near me”.\r\nBasically, you’ll want your content to sound as if you’re talking to one of your customers.  ","seo_desc":"Master the 21 essential digital marketing terms of 2024 shaping the industry, including advanced concepts and impactful strategies for modern marketers.","slug":"digital-marketing-terms","status":1,"views":465,"created_at":"2024-05-01T13:22:56.000000Z","updated_at":"2024-07-15T04:06:41.000000Z","deleted_at":null,"related_insight_id":null,"category":[{"id":4,"name":"Digital Marketing","slug":"digital-marketing","laravel_through_key":335}]},{"id":375,"title":"What is Micromarketing? Understanding the Definition and Benefits","preview_image":"https://influencermarketinghub.com/agency/storage/images/insight/375.png","author_id":6,"desc":"Businesses typically want to reach as many people as possible with their marketing campaigns. However, this doesn’t always work out because the products and messaging don’t always resonate with everyone they reach. So many businesses try to focus their efforts by targeting a very specific group of people instead. That’s where strategies such as micromarketing come into play, allowing businesses to create highly relevant messaging for a niche audience.\r\nBut what is micromarketing, really? How is it different from traditional marketing? More importantly, how does it benefit your business? Let’s answer those questions. \r\n<div shortcode=\"summary\">[SUMMARY]</div>\r\n<h2 dir=\"ltr\">What is Micromarketing?</h2>\r\nMicromarketing is a marketing strategy that involves fine-tuning your targeting to reach a specific niche within your overall <a href=https://influencermarketinghub.com/"/target-audience//">target audience</a>. That means you’re filtering your existing audience to target a very specific group of people based on shared characteristics. It’s essentially marketing at a micro-scale to deliver highly relevant messaging that would resonate with a specific group of people. \r\nWhile this type of marketing limits your reach, it ensures that whatever audience you reach finds your offer or message relevant. So you can streamline your efforts and get more out of your marketing spend.\r\nFor example, <a href=https://influencermarketinghub.com/"https://www.linkedin.com/posts/appsflyerhq_fill-in-your-gaps-book-a-15-minute-call-activity-7140602629314846722-sHwi/?utm_source=share&utm_medium=member_desktop\%22>AppsFlyer targets <a href=https://influencermarketinghub.com/"/mobile-app-marketing-agency//">mobile app marketers</a> in general, but the following ad specifically targets gaming app companies. The visual is designed to look like a 2-bit video game and the copy positions AppsFlyer as a solution to acquire more high-value players. This is a perfect example of micromarketing in action where the company creates a targeted ad creative that would resonate with a specific group within their overall target audience.\r\n<img src=https://influencermarketinghub.com/"https://lh7-us.googleusercontent.com/p-83W_OM6Z5Tf_-4WpgGtIa8g2vXdc3jqCBjEc2_LlXZOYO_wSekEzTYfWcqkYVCl4zxz4h-Kob04AZERcR9wKM9vwGYm9NZ6baZp4XQvwJDUoQwY9Y0G3_xWjePVxAWmMDYOVvTbMVEa1afahandZM/" border=\"0\" alt=\"AppsFlyer\" width=\"800\" height=\"1072\">\r\n<hr>\r\n<h2 dir=\"ltr\">Types and Examples of Micromarketing</h2>\r\nMicromarketing campaigns can be carried out based on a number of criteria. Here’s a quick look at some of the most common types of micromarketing along with relevant examples.\r\n<h3 dir=\"ltr\">Age</h3>\r\nBrands often create campaigns targeting a specific age group. For instance, you may come up with a series of Instagram posts to highlight how your products can fit aesthetics that are trending with a <a href=https://influencermarketinghub.com/"/gen-z-spending-habits-stats//">Gen Z audience</a>.\r\nFor example, with the <a href=https://influencermarketinghub.com/"https://veniceoarsman.com/13701/showcase/hello-kitty-is-on-the-rise-but-why//">popularity of Hello Kitty resurfacing</a> among Gen Z, Goldish Smiles partnered with the brand to come up with a new, limited-edition flavor. The collab was a huge hit among Gen Z and Millennials alike since one generation grew up with Hello Kitty while the other is embracing it as an aesthetic.\r\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/C3S70pIOED6/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"><a href=https://influencermarketinghub.com/"https://www.instagram.com/p/C3S70pIOED6/?utm_source=ig_embed&utm_campaign=loading\%22 target=\"_blank\" rel=\"noopener\"> <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg> View this post on Instagram </a>\r\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=https://influencermarketinghub.com/"https://www.instagram.com/p/C3S70pIOED6/?utm_source=ig_embed&utm_campaign=loading\%22 target=\"_blank\" rel=\"noopener\">A post shared by The official Goldfish® brand (@goldfishsmiles)</a>\r\n</blockquote>\r\n\r\n<script async=\"\" src=https://influencermarketinghub.com/"//www.instagram.com/embed.js/">/r/n

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